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“ad captandum”
ad captandum (Latin phrase)
To please.
The technique of ad captandum is often used to win popular favor in entertainment, in political speeches, and in advertising.
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ad-
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Latin Proverbs, Mottoes, Phrases, and Words: Group A
(page 7)
Word Entries containing the term:
“ad captandum”
ad captandum vulgus (Latin phrase)
To please the common people.
To please or to win the favor of the masses or the crowd.
The implication is that such actions may not be in the best interest of society, but are intended only to achieve popularity or political goals, such as winning an elective office, publicizing movies, novels, sports, TV programs, or any promotion that wants the masses to be involved for their support.
argumentum ad captandum
An appeal based primarily on arousing popular passions.
This entry is located in the following unit:
Latin Proverbs, Mottoes, Phrases, and Words: Group A
(page 18)